Report: Nielsen Close To Acquiring Gracenote
December 9, 2016 at 3:07 AM (PT)
Is NIELSEN looking to get itself a big CHRISTMAS present? Yes, reports VARIETY, which writes the company, "is in advanced talks to acquire EMERYVILLE, CA-based media data specialist GRACENOTE from TRIBUNE MEDIA."
Sources told VARIETY that the pricetag may be between $450 million and $500 million.
GRACENOTE would bring its automatic content recognition technology to NIELSEN, which would primarily, "measure what consumers are watching, and possibly even offer a window into measuring the performance of online video services like NETFLIX and AMAZON PRIME Video."