Southern California Broadcasters Association Celebrates 79 Years Of Service

Southern California Broadcasters Association

The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) announced that TOMORROW (DECEMBER 13th) will mark 79 years of continuous service to its AM/FM Radio members in SOUTHERN CALIFORNIA.

SCBA is the longest-running and largest association of its kind for AM/FM Radio advocacy in the U.S. The non-profit association began its first day of operations on DECEMBER 13th, 1937, in L.A.

Commented SCBA President THOM CALLAHAN: “The rich and storied history of the SCBA is something all of our members and staff, past and present, can be very proud of”. We are honored to lead the SCBA today, and to all those who came before us, for their tireless service and professionalism that helped build the SCBA over nearly 8 decades. The best is yet to come for our members and the SCBA.”

The SCBA provides a wide variety of services to both its members and advertisers including in-depth radio market research, client and member consultations, sales training, lobbying efforts for radio industry issues, scholarship funds for area students wishing to pursue broadcasting careers, speaking engagements, and press and public relations. Additionally, the SCBA hosts the SCBA OUTSTANDING ACHIEVEMENT IN RADIO ADVERTISING AWARDS LUNCHEON, which honors regional CEOs and their agencies.

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