Mentor Partners Names Erik Etchison OM For Big Rapids, MI, Cluster

Etchison

MENTOR PARTNERS has named ERIK ETCHISON OM for its three-station BIG RAPIDS, MI cluster, which includes Country WWBR (BIG COUNTRY), Hot AC WYBR (Y102), and News/Talk WBRN-A (NEWSRADIO 1460). The MICHIGAN native, who was most recently with SAGA in HARRISBURG, VA after doing mornings at WMOM/LUDINGTON, MI, said, "I'm really excited to take this step in furthering my career in broadcasting and incredibly thankful to JEFF SCARPELLI and MENTOR PARTNERS for granting me this opportunity."

ETCHISON started the new job this WEEK, which also marks the end of MARK ELLIOTT's reign as interim OM. ELLIOTT said, "I've had fun up here with the folks from BIG COUNTRY and Y102. I'm very complimented that MENTOR PARTNERS owner JEFF SCARPELLI reached out to me to help." The COLUMBUS, OH native is available after the first of the year on a project basis.  Contact him at (812) 629-8282 or markelliott1@me.com.   

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