iHeartMedia Launches National Jingle Day, Honors Barry Manilow
December 23, 2016 at 7:31 AM (PT)
iHEARTMEDIA is partnering with audio creative agency JINGLE PUNKS for original audio collaborations from 13 leading brands on iHEARTMEDIA’s National Jingle Day Presented, which will take place on MONDAY, DECEMBER 26th and will debut new jingles from the ACLU, ALOE GLOE, AXE HAIR, BAND-AID® BRAND ADHESIVE BANDAGES, CHASE FREEDOM UNLIMITED, GLADE®, LOGITECH, MUSICALLY, OUTBACK STEAKHOUSE, SUAVE, ZIPLOC® and more.
The brands collaborated with iHEARTMEDIA and JINGLE PUNKS to script, record and produce 13 original jingles back-to-back in 13 hours. They will air nationwide on DECEMBER 26th across hundreds of iHEARTMEDIA radio stations as well as on iHEARTRADIO, which will also share a selection of the original jingles with its community of more than 160 million users, allowing them to create videos set to their favorite jingle.
“National Jingle Day will celebrate the pure creative power of a great jingle,” iHEARTMEDIA EVP/CMO GAYLE TROBERMAN said. “When you combine a simple message with a few of the right notes and the massive reach of iHEARTMEDIA, a brand can find its way into consumers’ heads and hearts forever.”
“National Jingle Day was created to bring the jingle back into the spotlight in an impactful, disruptive way,” JINGLE PUNKS Pres./CCO JARED GUTSTADT said. “Music is the most powerful way to reach people, so we teamed up with iHEARTMEDIA to create 13 jingles for 13 brands in 13 hours, and ended up with some kick ass audio creative that celebrates the adventure of sound in today’s modern world.”
Barry Manilow Feted
As part of iHEARTMEDIA’s National Jingle Day Presented by JINGLE PUNKS, recording artist BARRY MANILOW will be the first-ever honoree inducted into the NATIONAL JINGLE DAY HALL OF FAME for his voice work on iconic brands such as MCDONALD’S, BAND-AID, KFC and STATE FARM. Fans can visit here to hear a compilation of select jingles from MANILOW’s career.
“I’m honored to be the first inductee for the NATIONAL JINGLE DAY HALL OF FAME,” said MANILOW. “I’ve been writing and recording jingles for more than 45 years and they’re always the cornerstone of popular and recognizable marketing campaigns. Jingles have a way of getting stuck in our heads and I’ve worked with dozens of brands that can attest to the power of a catchy tune.”