Nielsen Cites Most Popular Apps Of 2016

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NIELSEN has analyzed the biggest digital trends in 2016, including the top U.S. smartphone apps. FACEBOOK again took the lead as the top smartphone app with more than 146 million average unique users each month, a growth of 14% from last year. FACEBOOK Messenger came in second with over 129 million average unique users each month, followed by YOUTUBE with more than 113 million average unique users each month.

The bottom half of the top 10 were GOOGLE Search, GOOGLE Play, GMAIL, INSTAGRAM, APPLE MUSIC and AMAZON. Among the top 10 smartphone apps, the apps with highest year-over-year change were AMAZON App and INSTAGRAM, with 43% and 36% growth in users from 2015, respectively.

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