Forbes: Big Years For Beyonce, Bruno Mars, Protest Music And Spotify IPO in 2017
December 28, 2016 at 1:12 PM (PT)
FORBES' music business reporter ZACK O'MALLEY GREENBURG, who correctly predicted last year that TAYLOR SWIFT would double her income (which she did from $80 million to $170 million), that RIHANNA would return to prominence and that streaming exclusives would "stratify" music fans, has set out his slate of predictions for 2017, which include big years for BEYONCE and BRUNO MARS, an IPO for SPOTIFY and a rise in protest music.
Last year, GREENBURG's failed prognostications included JAY Z selling TIDAL, but expressed confidence this year will mark a long-anticipated IPO for SPOTIFY, which he predicts will be in the $8 billion range, while warning "music companies don't always do well on WALL STREET."
He also says BEYONCE will double her earnings of this year ($54 million), and that BRUNO MARS "will return to the ranks of music's highest-paid acts" after slipping off the list this year.
GREENBURG's final crystal-ball gazing involves the rise of protest music from the likes of HILLARY CLINTON supporters like KATY PERRY, JENNIFER LOPEZ, JAY Z and BEYONCE, spurred by DONALD TRUMP entering the WHITE HOUSE.