Jay Z's Tidal Touts Exclusives In Year-End Wrap-Up

Tidal

TIDAL this year made news this year by offering a series of exclusives, not least of which were BEYONCE's "Lemonade," RIHANNA's "ANTI" and KANYE WEST's "The Life Of Pablo," causing controversy and forcing UMG's LUCIAN GRAINGE to issue a memo to his record labels the company would not be participating in the practice moving forward. In addition, the service livestreamed such high-profile events as the premiere of KANYE's "Yeezy Season 3" fashion show at MADISON SQUARE GARDEN and RIHANNA's FENTY X PUMA fashion show live from PARIS.

TIDAL also featured livestreams and ticket giveaways from DEMI LOVATO & NICK JONAS, BON JOVI, RICK ROSS and MS. LAURYN HILL, among others. Subscribers were able to tune in to 39 livestreams and attend dozens of events and festivals around the world. More than 180,000 tickets were given out through TIDAL, which included intimate meet and greets for subscribers with artists like BLOOD ORANGE, USHER, JUICY J, CNCO and others. 

With 32 exclusive albums available on the platform over the course of 2016, TIDAL is the only streaming platform that is home to albums from icons like PRINCE, JAY Z and BEYONCE. Artists such as TIP, THE DEAD WEATHER, DAMIAN MARLEY, FAT JOE, VIC MENSA and TIDAL RISING ARTIST TABI BONNEY all contributed to the more than 45 exclusive music videos released throughout the year.  

TIDAL also supported the release of documentaries and behind-the-scenes content providing a glimpse into the making of an album, music video, tour, etc. From RICK ROSS to NICK JONAS to 21 SAVAGE, TIDAL released more than 90 videos. Artists, celebrities, athletes and tastemakers like JAY Z, JEREMY SCOTT, JUNE AMBROSE, ANGIE MARTINEZ, ENRIQUE IGLESIAS, JUSTISE WINSLOW, BRETT ELDREDGE, SOLANGE, RAE SREMMURD and more created over 150 playlists exclusively for TIDAL.

TIDAL also touted its support of philanthropic endeavors, teaming with TIP, LIL WAYNE and more to raise awareness for organizations with charity concerts like TIDAL X 1015.

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