Report: Apple's Edge Over Samsung In Smartphone Sales Narrows During Holiday
December 30, 2016 at 7:06 AM (PT)
APPLE's iPHONE 7 dominated its SAMSUNG counterpart in holiday season sales, but the gap is narrowing, according to YAHOO's FLURRY ANALYSTICS.
The iPHONE still claimed 44% of smartphone “activations” during the week leading up to CHRISTMAS, more than twice the 21% of total smartphone and tablet activations claimed by SAMSUNG. But those numbers represented a drop from last year, when APPLE claimed 49.1% of the market as compared to SAMSUNG's 19.8%,
In 2014, the iPHONE 6's marketshare surged to 51.3%.
APPLE and SAMSUNG dominated the mobile activation market, leaving competitors like LG, HUAWEI, AMAZON, XIAOMI and MOTOROLA sporting low-single-digit marketshares.
Those results were despite SAMSUNG’s exploding-phone, as well as furor over the iPHONE 7’s lack of a headphone jack.
"Phablets” — extra-big phones that approach the size of tablets — swelled to 37% of activations during the week leading up to CHRISTMAS, up from last year's 27%, with medium-sized phones dropping to 45% of the market from 54%.
Missing from FLURRY’s numbers was the recently introduced GOOGLE PIXEL.
According to FLURRY: “With only two devices, the PIXEL and PIXEL XL, and mixed market reception, GOOGLE struggled to drum up excitement this holiday season.”