Pandora Opens Muted Video, Responsive Display Ad Formats To All Advertisers

New Ad Formats For All

PANDORA is making its Muted Video and Responsive Display Ads formats available to all advertisers as of JANUARY 19th.  The ads, part of PANDORA's Visual Ad Experience suite, were introduced in beta form last JUNE using select advertising partners including DENNY'S, EXPRESS, GOOGLE, the LEXUS DEALER ASSOCIATION, and ASCENT PROTEIN. 

The company claims that the ads have seen up to 50% increases in time spent with the Responsive Mobile Display versions and refreshed Mobile 300x250s, with accompanying double-digit increases in brand favorability, awareness and message resonance; the Muted Video ads showed a 32% increase in listeners spending at least 5 seconds with the ad.

“We applied the same expertise that makes us the leader in audio advertising to our new visual ads to deliver strong, measurable results,” said Chief Revenue Officer JOHN TRIMBLE. “We are reinventing our mobile display ads to take full advantage of screen real estate and features native to our platform. And because our display ads are served only when a listener is looking at their phone and we have one of the largest logged-in user bases, we are uniquely positioned to deliver listener attention to advertisers at scale.”

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