WZMP (96.5 Amp)/Philadelphia Drops Top 40 For AC As 'Today's 96.5'

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CBS RADIO Top 40 WZMP (96.5 AMP RADIO)/PHILADELPHIA was relaunched as "TODAY'S 96.5" TODAY (1/5) at 10a (ET). The rebranding comes with a “Better Variety, Fewer Commercials” promise and limited commercial operations, with BOBBY SMITH continuing as PD.

“We are excited to debut TODAY'S 96.5 with a mix of music that will engage our audience on air, on-line and onsite at concerts and local events,” said SVP/Market Manager DAVID YADGAROFF. "TODAY’S 96.5 will bring fun and upbeat programming to PHILADELPHIA radio.  We will also offer the local and national advertising market unique sponsorship opportunities across all of our platforms.”

SMITH added, "This is a station that will make you forget that you're still at work with one great song after another while delivering on the promise of having fewer interruptions so you can always look forward to hearing another great song."

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