Ed Sheeran Makes Streaming History
January 9, 2017 at 4:31 AM (PT)
ED SHEERAN has made streaming history with his groundbreaking return, launching two successful singles simultaneously. With over 13 million global streams in the first 24 hours, SHEERAN has broken SPOTIFY's 'day 1' streaming record with his singles "Shape Of You" and "Castle On The Hill."
"Shape Of You" tallyed 6,868,642 streams and "Castle On The Hill" landed 6,168,395 streams, as both of the new tracks have individually overtaken the previous 'day one' record holders (ONE DIRECTION logged 4,759,698 streams with "Drag Me Down" in AUGUST 2015).
Despite being out of the spotlight for nearly all of 2016, SHEERAN’s name was still associated with some of the year’s biggest hits. He penned “Cold Water” for MAJOR LAZER and “Love Yourself” for JUSTIN BIEBER. “Love Yourself” is up for “Song of the Year” at this year’s GRAMMY AWARDS, earning SHEERAN his 11th GRAMMY nomination.