This Week's Merge: People Want To Feel A Part Of Something – Video Helps Your Brand Achieve That

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "While video has always been an effective part of any brands content strategy, consumption continues to explode.

• 500 million people watch video on FACEBOOK each day.
• INSTAGRAM STORIES have 100 million daily actives.
• SNAPCHAT reports 10 billion video views a day.
• TWITTER says video drives a higher rate of getting your content shared.
• 300 hours of video are uploaded on YOUTUBE every 60 seconds.

And now new research commissioned by BRIGHTCOVE reveals all of this social video viewing actually enhances decision making – whether it's brand use (perhaps listening to your station) or purchase.

Read more about "People Want To Feel A Part Of Something – Video Helps Your Brand Achieve That" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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