Sacem, IBM Partner To Create Online Copyright Tracking Platform

Partners

French royalty rights management organization SACEM is partnering with IBM in a 10-year strategic alliance to develop a copyright tracking platform, URights, using IBM's cloud technology.  The system will identify online rights and enable SACEM to more efficiently collect royalties.

"SACEM is thrilled to partner with IBM, a global technology leader. We work constantly to improve our effectiveness and build on our leading position," said SACEM CEO JEAN-NOËL TRONC. "We are pioneers in a rapidly evolving global marketplace, committed to maximizing the value of our members' rights in a fragmented online world – not just for music rights but also for audio-visual works. We are passionate about ensuring a sustainable creative future by using the latest technology to enhance efficiency in identifying the usage of our members' works – in any digital media, on any web platform. URights will enable us to better optimize collections and distributions to our members and for all the repertoires we are mandated to protect, in the most transparent way."

"The music and media industries face many complex challenges in the management of copyright materials from music to visual creation. The combination of our digital skills, and advanced analytics running on IBM's global, secure hybrid cloud can help SACEM lead the industry to track and capture the value of online music," said IBM GM, Global Telecommunications, Media & Entertainment Industry STEVE CANEPA. "Responding to a marketplace that is changing every day, SACEM's expertise combined with IBM's advanced solutions enable us to deploy an agile platform that will deliver more transparency and efficiency in the protection and monetization of artists' copyrights."

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