BBC World Service, AudioNow Introduce BBC Somali App

App

The BBC WORLD SERVICE, using the AUDIONOW platform, has launched an app for BBC SOMALI listeners.  The BBC SOMALI app offers programming via streaming or, where streaming is unavailable, via a standard-rate telephone call in selected territories, plus news headlines and summaries via text.

BBC World Service Business Development Director SIMON J KENDALL said, “The WORLD SERVICE is keen to connect with audiences on the devices and platforms most relevant to them, and the launch of the BBC SOMALI App will help us reach SOMALI communities living all over the world.”   

BBC SOMALI Editor CAROLINE KAROBIA said, “BBC SOMALI has a strong radio presence, with around 3.4 million people – in SOMALIA, ETHIOPIA, KENYA and other countries – tuning in every week, while the vast majority of traffic to bbcsomali.com comes via mobile phones. Digital audio mobile technology such as the new BBC SOMALI App serves this mobile-first audience, providing them with a direct way to access our content in audio and text.”

"BBC WORLD SERVICE and AUDIONOW are focused on expanding the reach of the BBC’s world-class content to mobile audiences on any device,” added AUDIONOW HOLDINGS Chairman/CEO ELAN BLUTINGER. “Since 2008, we have been a partner of the BBC, developing new ways to engage listeners, and let them discover and share multilingual content.”

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