iHeartMedia's WQIK-HD2/Jacksonville, FL, Flips To Spanish Tropical As 'Rumba 106.9'
January 19, 2017 at 12:40 PM (PT)
iHEARTMEDIA Alternative W295AZ (PROJECT 106.9)/JACKSONVILLE BEACH, FL/WQIK-HD2/JACKSONVILLE, FL, will flip to Spanish Tropical RUMBA 106.9 #1 PARA EXITOS Y MUSICA, starting MIDNIGHT (ET) TONIGHT.
The station will feature the syndicated "ENRIQUE SANTOS Show," based at sister station Spanish Top 40 WZTU (TU 94.9)/MIAMI in mornings from 6-10a (ET), following its 10,000 songs commercial-free launch.
RUMBA will broadcast a variety of Spanish Tropical music, including songs from artists including MARC ANTHONY, ROMEO SANTOS, NICKY JAM, VICTOR MANUELLE and more. Beginning JANUARY 23rd, the station will also feature popular programs including the top-rated "ENRIQUE SANTOS Show." The full programming lineup will be announced at a later date.
“I am so excited to bring RUMBA to the iHEARTMEDIA/JACKSONVILLE family and share our LATIN music, culture and heritage with the local HISPANIC community of listeners," RUMBA 106.9 PD RAYMOND TORRES said. "We can’t wait to start growing our family and creating community-based projects in our new hometown.”
“I couldn’t be more excited to add RUMBA to iHEARTMEDIA JACKSONVILLE’s lineup of radio station brands," iHEARTMEDIA/JACKSONVILLE Market Manager NICKY SPARROW said. "The RUMBA format has a proven track record of success among HISPANIC listeners, and the appetite for this music and programming is quickly growing in JACKSONVILLE. I’m excited to make RUMBA staple among our SPANISH-language community.”