TagStation Launches 'Dial Report' Providing 'Game-Changing' Radio Measurement Data

Free Webinar

TAGSTATION, the company behind NEXTRADIO, is launching what it describes as, "the most advanced radio campaign measurement tool to date." The DIAL REPORT provides analytics and insights about radio ROI, by measuring campaign results and listener behavior for advertisers that enhance their on-air radio campaign with the NEXTRADIO app.

"Today, brands and agencies expect radio performance measurement data on par with that of digital," TAGSTATION explains. "The new DIAL REPORT is a digital measurement report of analog radio usage. It provides location-based data, demographics and radio listening data within 48 hours of airing spots. Dial Report users can drill down into MSAs and/or device activity to uncover campaign listens, views, interactions, listener proximity and in-store traffic."

“NEXTRADIO is a game-changer for the radio industry because it provides meaningful radio data that agencies and brands can use to prove the value radio spots bring to their marketing efforts.  Being able to see the proximity of a listener is unprecedented in the radio industry. Brands are taking notice and asking how they can get these insights,” said NEXTRADIO Pres. PAUL BRENNER.

To learn more, join NEXTRADIO for a live webinar on JANUARY 26th at 2p (EST)/11a (PST). Register here.

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