Entercom Launches Content Innovation Group

New Initiative

ENTERCOM COMMUNICATIONS has established a Content Innovation Group to develop curated music, news, talk, and sports content in its markets via exclusively developed digital and social content and national syndication of locally curated content. The company has hired TOWNSQUARE MEDIA/NEW JERSEY's KYLE MCCANN to head the group, reporting to VP/Programming Innovation LIANA HUTH, as well as three content managers -- former Country music blogger LAUREN HOFFMAN, TOWNSQUARE digital content developer JOE HYER, and former MAIN STREET HUB editor MAURA O'MALLEY. The group officially launches TODAY (1/30).

“We are pleased to kick off the year with this exciting and progressive move,” said ENTERCOM Pres./Programming PAT PAXTON. “The launch of this new team underscores our continued commitment to investing in best-in-class content and syndication tools and delivering the top-notch listener experience that our fans across the country have come to expect.”

“With the creation of this new team, we will be focused on pushing out exclusive and original new content as well as  pulling compelling and engaging local content to enhance the local listener experience,” said HUTH. “This is a strategic effort to leverage the great content that is created at the local level in each of our 28 markets across the country and maximize our broadcast, digital and social media platforms to provide a comprehensive and engaging experience for our listeners.”

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