TargetSpot Launches New 'Passport' Tool For Digital Audio Ad Serving And Analytics

New Tool

TARGETSPOT has unveiled a new ad serving and analytics tool for digital audio services.  TARGETSPOT Passport is a system that the company says "simplifies the workflow and opens new ways of monetizing the advertising inventory - with the simplest and seamless tools available to the industry today."  The tool launched in beta in JANUARY.

“We've built powerful forecasting and yield capabilities combined with robust analytics and real-time performance dashboards maximizing revenue from a publishers' sellable inventory.“ said CEO ALEXANDRE SABOUNDJIAN. “We continue our mission to support publishers in developing income and better managing their inventory. We created TARGETSPOT Passport as a true audio ad-serving and analytics tool - built by digital audio experts specifically for the digital audio advertising community.”

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