New York Market Radio Broadcasters Association Releases 'State Of The Market Report' For Second Half Of 2016

NYMRAD

The NEW YORK MARKET RADIO ASSOCIATION (NYMRAD) has released its second half 2016 STATE OF THE NEW YORK MARKET REPORT, which can be accessed here.

The comprehensive analysis of the NEW YORK marketplace is designed to help advertisers understand radio's impact on consumers and its prominent role in the local advertising landscape.

The extensive report assesses the NEW YORK area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage, and more.

In addition to the NEW YORK market, this quarter's report places added emphasis on education advertising, as well as the entertainment and hospitality industry. When thinking of the entertainment category, it is pertinent to include radio in your media plan because it reaches NEW YORKERS who attend sporting events, shows, and museums.

Commented PROVOKE INSIGHTS Director Of Strategy & Research CARLY FINK: "Many times, advertisers do not realize the power of radio. Often they think that the number of listeners of AM/FM radio is the same as streaming services. However, research shows that radio's reach is at least five times higher than streaming services." 

The NYMRAD STATE OF THE MARKET REPORT provides specific business trends as well as local information from a variety of sources including WALL STREET JOURNAL, CRAINS, NIELSEN AUDIO, MILLER KAPLAN, labor statistic for the NEW YORK CITY region, BIA/KELSEY and more.

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