SoundCloud Ad Inventory Now Available Through Rubicon Project's Programmatic Platform

Ad Sales Thru Rubicon Project

SOUNDCLOUD has inked a deal for RUBICON PROJECT to sell audio and video ads on its site using RUBICON's programmatic Orders platform.

"SOUNDCLOUD's audience is loyal, influential and highly engaged," said SOUNDCLOUD Chief Revenue Officer ALISON MOORE. "Together with RUBICON PROJECT we are now able to serve up our global audio and video inventory on one platform for the first time in an automated fashion, making it easier than ever for advertisers to share their message with the right person, at precisely the right time."

RUBICON PROJECT Chief Product & Engineering Officer TOM KERSHAW added, "Today's announcement further establishes RUBICON PROJECT's leadership position in programmatic audio, and underscores our ongoing commitment to providing buyers the ability to access premium, highly sought after supply at scale via automated channels regardless of ad format. We are very excited to work with a streaming audio leader like SOUNDCLOUD to open up its users to advertisers and brands seeking to leverage the many benefits of transacting their ad spend programmatically."

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