Nielsen Music: Grammys Fuel Sales Spikes Across The Board

Grammy Awards = Increased Sales

It has been a week since THE GRAMMY AWARDS, and NIELSEN MUSIC has confirmed what early reports suggested -- the show, watched by some 26 million people, up from both 2015 and 2016, fueled activity in the marketplace. The sum of all the songs performed generated a 140% increase in song sales and a 30% increase in on-demand streams, with the median title increasing 354% in song sales and 46% in on-demand streams.

Other findings included: 

•  The songs performed on the GRAMMY AWARDS added 319k in song sales and nearly 21 million on-demand streams for the songs performed
•  ED SHEERAN’s “Shape Of You” led all songs performed with a unit sales increase of 85,600 (74% increase); BRUNO MARS’ “That’s What I Like” was the second-leading song with an increase of 63,800 in unit sales (308% increase)
•  KEITH URBAN and CARRIE UNDERWOOD's “The Fighter” saw a 574% increase in song sales
•  CHANCE THE RAPPER's streaming-only "Coloring Book" led all album on-demand streams with a unit increase of 15,548,000; ADELE’s "25" was a distant second with a unit increase of 5,165,000 on-demand streams
•  PRINCE was the single-most-streamed artist, with an increase of 16,700,000 on-demand streams (5,500% increase); CHANCE THE RAPPER wasn’t far behind, with an increase of 15,968,00 on-demand streams (84% increase)
•  STURGILL SIMPSON's "A Sailor’s Guide To Earth" saw a 163% increase in on-demand streams

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