Nielsen Audio Inks Univision To Renewal

Extension

NIELSEN AUDIO has inked UNIVISION to a multi-year renewal agreement covering all of UNIVISION's 64 stations in 16 markets as well as its national radio network.

"Radio reaches 98% of all Hispanics each month and, as the leading Hispanic voice in the U.S., it's critical for us to have the most effective audience measurement service available. NIELSEN AUDIO offers our radio stations the right solutions, allowing them to make the right programming and marketing decisions," said UNIVISION GM/Digital, Content and Entertainment for Radio JESUS LARA. "We welcome NIELSEN's efforts to enhance the audio measurement service and we look forward to our continued relationship."

"UNIVISION radio is one of the industry's leading radio companies and one of NIELSEN AUDIO's most valued partners. We are excited to renew our long-term relationship with UNIVISION radio," said NIELSEN Managing Director BRAD KELLY. "Under this agreement we'll continue to provide UNIVISION radio with data and services that enable them to make the strategic decisions that will grow their business. We believe that our services are best-in-class and the enhancements that we are making, including the 10% increase to our PPM sample size, will help our clients tell their powerful reach story, effectively market their stations, and better compete for a share of advertising dollars."

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