CRS In Action: BMLG Luncheon

CRS 2017

BIG MACHINE LABEL GROUP (BMLG) hosted its annual COUNTRY RADIO SEMINAR (CRS) luncheon TODAY (2/24). Featured artists included A THOUSAND HORSES (ATH) and MADDIE & TAE; recent label signees CARLY PEARCE and DELTA RAE; and standing-ovation recipients TRENT HARMON and MIDLAND. Each act showcased new music for the 2017 year, with PEARCE, HARMON, and MIDLAND offering stripped down acoustic sets intermixed with full-band productions from ATH, MADDIE & TAE, and DELTA RAE.

The aforementioned standing ovations came for HARMON's bluesy vocals and acoustic riffs on his self-penned "Her," as well as for MIDLAND's complete set, which included "Check Cashin' Country," "Burn Out," and "Drinkin' Problem." Event host and BMLG President/CEO SCOTT BORCHETTA said of the latter, "We are going to break this act together." If the crowd reaction to MIDLAND is any indication, BORCHETTA is correct.

SANDHILL MEDIA GROUP Country KUPI/IDAHO FALLS, ID morning co-host JESS JENNINGS shared with ALL ACCESS her overall takeaways following the lunch. "MADDIE & TAE are growing up, and their sound is growing with them," said JENNINGS, who cited the duo's closing song, "Somebody Will" as a highlight. "TRENT HARMON bared his soul and won! I can't wait to see what happens there. And MIDLAND -- well, if JIM CROCE, GORDON LIGHTFOOT, and THE EAGLES had bastard triplets, these guys are them! Harmonies are pure, their sound is organic ... just classic!"

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