Integr8 Writes 'Music Buying And Listening Are Different'

Music Buying And Listening Are Different

In the latest INTEGR8 RESEARCH blog post, MATT BAILEY writes, "Music buying and music listening patterns are fundamentally different. When you understand why they’re different, you’ll also understand how making new music decisions based on sales data could lead your station astray."

BAILEY noted he, "analyzed 26 consecutive weeks of the Billboard Top 10 Digital Songs chart, which ranks the biggest paid digital download singles in online stores such as iTunes, as well as Billboard’s Top 10 songs for Radio exposure and On-Demand streaming during the same period, to understand how listeners consume new music from each source.

Check out the full post here.

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