This Week's Merge: In Many Ways - Digital And Social Are Becoming The Entry Points To Our Stations

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Your audience is likely listening to your station every day.

"They rely on you for a variety of reasons. Radio’s most passionate users revealed to Jacobs Media’s Techsurvey 12 we keep them company, we get them in a better mood, and often we help them escape life’s pressures.

"But we know there are other platforms trying to do just that for consumers, too.

"And they happen to be some of the most awesome mobile time sucks of today’s culture.

"However, one of the most recent ‘distractors’ has a huge radio play built in. AMAZON’s Alexa!

"It has made listening to radio at home so much easier (even if my new puppy is still trying to figure ‘her’ out)."

Read more about "In Many Ways - Digital And Social Are Becoming The Entry Points To Our Stations" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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