Why Radio Station Podcasts Often Miss The Mark: Steve Goldstein's Latest AM-FM-Podcast Column

Goldstein

Radio stations have (tentatively, for the most part) gotten into the podcasting game, but why is it that so many radio station-generated podcasts can't get any traction? AMPLIFI MEDIA's STEVE GOLDSTEIN has some thoughts about exactly that in his latest AM-FM-PODCAST column for ALL ACCESS' Podcast section.

In the column, GOLDSTEIN notes how listening to podcasts is different from how people use radio, and the common mistake being made by broadcasters that you should avoid. Read "Why Many Radio Station Podcasts Underperform" by clicking here.

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