Alan Burns: What's The Difference Between Top 40 And Hot AC?
March 2, 2017 at 3:11 AM (PT)
According to the latest findings from ALAN BURNS/STRATEGIC RESEARCH's "What Women Want" study, Hot AC has become more current-hits-driven, and the line between that format and Top 40 has become less clear.
The study reveals, it’s still about appealing to rhythmic music tastes, which are significantly higher among Top 40 listeners.
Commented BURNS, “The top two music styles with both formats is the same -- Current Pop and Pop-Adult. But rhythmic music tastes fall significantly, ranking at the bottom among Hot AC P1s. They’re less than half as likely (27%, to Top 40 P1s’ 65%) as Top 40 fans to say they love the sound of Pop Rhythmic songs like 5TH HARMONY’s ‘Work from Home’, FLO RIDA’s ‘My House’, or THE WEEKND’s ‘Can’t Feel My Face’.“
While the two formats’ demos overlap in adult women, the ages at which their core listenership peaks are widely separated.
STRATEGIC EVP HAL ROOD noted, “In the study, Top 40’s highest P1 cell was women 20-24, while Hot AC’s listenership peaked between 35 and 39. Each format has a very strong base with fairly clear lines of demarcation.”
BURNS and STRATEGIC will focus on Top 40 and Hot AC in today’s free webinar from the "WHAT WOMEN WANT 2017" series. Register for the 2p (ET)/11a (PT) webinar by clicking "WHAT WOMEN WANT 2017" WEBINAR, www.burnsradio.com or www.strategicsolutionsresearch.com.