HUKA Entertainment CEO Evan Harrison Tackles '10 Questions'

Evan Harrison

"First and foremost, we're choosing a unique destination location, so the space becomes a massive part of the brand. From there, we have to have a differentiated lineup that is within voice of the music festival. What we've seen is, every year we tend to get 50% growth, year over year, until we get to sell out." 

That's HUKA ENTERTAINMENT CEO EVAN HARRISON discussing how his company has created the TORTUGA MUSIC FESTIVAL as an experiential destination, setting it apart from other festivals. HARRISON recently sat down with ALL ACCESS NASHVILLE to discuss the business model, the future of music festivals, and drawing superstars to the beach. Read the full "10 QUESTIONS" with HARRISON here.

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