Alan Burns/Strategic Solutions Study: AC Fans Prefer Radio Over Streamers

The Final Webinar

In the final webinar of the ALAN BURNS AND ASSOCIATES/STRATEGIC SOLUTIONS RESEARCH series, “What Women Want,” scheduled for MARCH 8th, the polled women who listen most to an AC station feel that their favorite station plays a better variety of music than online streamers such as PANDORA and SPOTIFY.

“By almost a two-to-one margin (59% agree to 33% disagree), AC P1s agreed with the statement that 'My favorite radio station has a better variety of music than what I get when I listen to online music services,' noted STRATEGIC SOLUTIONS RESEARCH EVP HAL ROOD, “and that speaks to fantastic curation on radio’s part.”

The results of that perception show up in AC fans listening behaviors. “You see it wherever these women have multiple alternatives to radio,” BURNS VP JEFF JOHNSON noted. “Such as in at-work listening, where radio stations’ on-air or online programming dominates other music streams by more than four-to-one (64% to 16%). And women who drive connected cars and know they can listen to online streams still listen to radio far more than any of the pureplays.”

The free, 30-minute “Deep Dive into AC and Hot AC” webinar is scheduled for WEDNESDAY, MARCH 8th at 2p ET/11a PT. You can register by clicking the What Women Want 2017 Webinar or the What Women Want icons at www.burnsradio.com or www.strategicsolutionsresearch.com. 

« see more Net News