Tom Petty, Mumford & Sons Set For Goldenvoice's Two-Day Arroyo Seco Weekend In Pasadena, June 24th-25th
March 14, 2017 at 1:08 PM (PT)
GOLDENVOICE, the promoters behind COACHELLA and DESERT TRIP, among others, have announced their latest "family-friendly" event, ARROYO SECO WEEKEND, adjacent to the ROSE BOWL in PASADENA, JUNE 24th-25th. The concert will take place on the grounds of the BROOKSIDE COUNTRY CLUB.
The festival will feature three stages of music by rock, soul, jazz, funk and blues acts including TOM PETTY & THE HEARTBREAKERS, MUMFORD & SONS, THE ALABAMA SHAKES, THE SHINS, THE METERS, DAWES, JOHN MAYALL and LIVE, among others.
ARROYO SECO WEEKEND will offer a kid-friendly area presented by KIDSPACE CHILDREN'S MUSEUM, art installations and a roster of food and drink vendors that will include some of the city’s most respected chefs and craft breweries.
GOLDENVOICE's PAUL TOLLETT told the L.A. TIMES, “Grown-ups can go to festivals, and it turns out there’s a market for it.”
The event is the first since GOLDENVOICE signed a 10-year contract in 2015 with the ROSE BOWL OPERATING CO, which manages the city-owned stadium. If all goes according to plan, the ARROYO SECO WEEKEND will occur annually until at least 2026.
Though GOLDENVOICE has the rights to a three-day festival, it’s only committing to two days this first year so as to please the traditionally rigid PASADENA community.
Other acts on the bill include BROKEN SOCIAL SCENE, PRESERVATION HALL JAZZ BAND, ROY AYUERS, CHARLES BRADLEY, WILLIAM BELL, JEFF GOLDBLUM, JOHN MAYALL and the BENNIE MAUPIN ENSEMBLE on SATURDAY. SUNDAY's lineup includes WEEZER, FITZ & THE TANTRUMS, ANDREW BIRD, LUKAS NELSON AND THE PROMISE OF THE REAL, GALACTIC, THE REVIVALISTS, ANDY GRAMMAR, ZZ WARD, JAMTOWN (with G LOVE, DONAVON FRANKENHEIMER and CISCO ADLER), THE MOWGLI'S, ALICE SMITH, DAVID LINDLEY, CON BIO and NK BAND.
Tickets go on sale MARCH 20th. Single-day admission is $125 and a weekend pass is $225. There is a VIP option — $225 for the one day and $399 for the weekend — and preferred parking is $50.