Lazer Broadcasting Renews With Nielsen Audio

Renews

NIELSEN AUDIO has inked LAZER BROADCASTING to a multi-year renewal agreement covering its 12 stations in the SACRAMENTO, SAN JOSE, RIVERSIDE, OXNARD-VENTURA, and SANTA MARIA NIELSEN-rated markets.

“As a Spanish language radio broadcaster, we need audience measurement solutions that provide actionable insights about the U.S. Hispanic consumer,” said LAZER's new COO, JOSHUA MEDNICK. “NIELSEN AUDIO provides qualitative and quantitative information that reflects the lifestyles, tastes and audio consumption of Hispanic consumers in our markets. We are glad to renew our relationship with NIELSEN, and continue to provide our clients with the data they need to appropriately access this important and rapidly growing consumer group.”

“Spanish radio reaches almost all Hispanic adults each week. With this agreement, LAZER BROADCASTING will have access to data that allows them to show the strength of their content and the opportunities advertisers have to reach U.S. Hispanic consumers,” said NIELSEN AUDIO Managing Director BRAD KELLY. “We are excited to continue to provide LAZER BROADCASTING with advanced solutions that help them grow their business.”

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