This Week's Merge: Seconds Matter … Especially In News Feeds

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "According to a FORS MARSH group test commissioned by FACEBOOK, people are spending, on average, 1.7 seconds with a piece of content on mobile, and 2.5 seconds on desktop.

And video is a huge part of the content they are consuming.

Just look at how video consumption continues to explode:

•100 million hours of video is consumed on FACEBOOK every day.
•INSTAGRAM STORIES have 100 million daily actives.
•SNAPCHAT reports 10 billion video views a day.
•TWITTER says video drives a higher rate of getting your content shared.
•300 hours of video are uploaded on YOUTUBE every 60 seconds.

Becoming proficient at video should be on everyone's mind.

Read more about "Seconds Matter … Especially In News Feeds" in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.

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