TagStation, Nielsen 'Data Evaluation Agreement' To Seek Ways To Incorporate NextRadio Data Into Nielsen Datasets
March 15, 2017 at 10:35 AM (PT)
NIELSEN will evaluate NEXTRADIO data under an agreement with the smartphone FM tuner app's owner TAGSTATION LLC. The arrangement will see the companies exploring ways to incorporate NEXTRADIO listening data into NIELSEN datasets.
“NIELSEN is focused on measuring consumers across all platforms and distribution paths; this is a critical element of NIELSEN Total Audience strategy for Audio” said NIELSEN AUDIO Managing Dir. BRAD KELLY. “NEXTRADIO is a growing, high-profile, and industry-supported platform that has the potential to serve as a big data source for the radio industry. We are pleased to take this important step to unleash the power of big data in our core audio measurement services.”
“We are excited to be working with NIELSEN to identify the mutual benefits of our FM radio station listener data that will support the entire radio industry,” said TAGSTATION Pres. PAUL BRENNER. “We have robust listening and user data that stations can use now to help them better understand their listener and listening share, and we look forward to positively contributing to radio measurement and NIELSEN ratings in the future.”