Report: Taylor Swift Creating A Music, Merch And Fan Club Super-App
March 16, 2017 at 10:07 AM (PT)
Pop and Country superstar TAYLOR SWIFT appears to be setting up her own cottage high-tech music industry that may or may not include her own streaming service. BILLBOARD reports that a NASHVILLE-based company called TAS RIGHTS MANAGEMENT, LLC filed nine separate trademarks for the word "SWIFTIES" on WEDNESDAY, FEBRUARY 15th and THURSDAY, FEBRUARY 16th, including one that covers "a website featuring non-downloadable audio recordings [and] video recordings."
Although TMZ speculated that SWIFT would launch her own rival to SPOTIFY, APPLE MUSIC, and others, a closer look at the trademarks found that one concerns "computer software for mobile devices, which can be used for streaming and downloading audio, video, and live recordings and performances, as well as for computer and mobile gaming technology. Another covers non-downloadable live music concerts, interviews, audio recordings, videos, articles, and blogs, in addition to 'Fan club services' and 'Arranging and conducting contests and sweepstakes.'"
In fact, most of the trademarks concern merch and retail services such as musical instruments (guitars, picks, drumsticks), jewelry/accessories (including purses, bags, phone cases, and sunglasses), attire, stationary, and writing materials. There's even a Swifties trademark for online retail store services to sell it all. Instead of just a streaming service, SWIFT appears to be creating a personalized fan club app that would offer exclusive merchandise, audio/video/live performances, and even mobile games.