Eastlan Adds 4 More Markets
March 20, 2017 at 3:26 AM (PT)
EASTLAN RATINGS has added four new markets that will receive their inaugural audience estimates this SPRING. New on the EASTLAN map are BECKLEY, WV; BLUEFIELD, WV; CEDAR CITY, UT and MARION, VA. EASTLAN service is also returning to WENATCHEE, WA.
"Having EASTLAN RATINGS measure the BLUEFIELD, WV and MARION, VA markets is very exciting for us,” BRISTOL BROADCASTING's ROGER BOULDIN said. “Our lead station in the market has a huge footprint that heretofore has only been partially measured. We believe EASTLAN data will give us the tool we need to fully monetize the huge coverage area and audience of our stations. We have worked with EASTLAN RATINGS in our PADUCAH, KY market for more than a decade and joined them as a subscriber for CHARLESTON, WV stations, too. We are extremely pleased with the quality of their work.”
“We are blessed to have the loyal support of strong radio-believers like BRISTOL BROADCASTING,” said EASTLAN Pres./CEO MIKE GOULD. “Radio remains a people business and we are so fortunate to work with great leaders like ROGER BOULDIN who understand how to use radio to ring the cash register for its advertisers.