SXSW Grulke Prizes Go To Robyn Hitchcock, The Lemon Twigs, Jain
March 20, 2017 at 11:45 AM (PT)
SXSW has named the winners of its annual GRULKE PRIZE, now in its fifth year, developed in honor of the fest's late Creative Director BRENT GRULKE, who passed away in August, 2012.
His love of music and the spirit of the festival is reflected in the three PRIZE categories: DEVELOPING U.S. ACT, DEVELOPING NON-U.S. ACT and CAREER ACT.
The DEVELOPING ACT PRIZE is for artists who are breaking new ground with their creativity and show the most promise in achieving their career goals. The CAREER ACT PRIZE, which this year went to ROBYN HITCHCOCK, is for an established artist who appeared at SXSW to reinvent themselves or launch a new project.
Last year's winners were ANDERSON .PAAK & THE FREE NATIONALS, LAPSLEY and IGGY POP.
The GRULKE PRIZE winner for DEVELOPING U.S. ACT is THE LEMON TWIGS, a LONG ISLAND duo whose 4AD debut is earning raves, but it's their live performances that had everyone at SXSW talking.
The DEVELOPING NON-U.S. ACT winner is JAIN, a captivating FRENCH singer-songwriter who has already reached platinum status with her album, "Zanaka," whose unique sounds draw listeners in with their dazzling international flavor and magnetic hooks.
Veteran singer-songwriter ROBYN HITCHCOCK took home honors for CAREER ACT.
As the man himself describes his new, self-titled album, which will be released next month on YEP ROC, "It's 'introducing ROBYN HITCHCOCK. Think of me as a new act — I'm only 63."
Four decades as bandleader, singer, and songwriter have seen HITCHCOCK employing and deconstructing the standard model of two guitars, bass, drums, and harmonies to veer between sonic styles and overall approaches, from the SOFT BOYS’ proto-psych-punk and THE EGYPTIANS’ DADAist pop to acoustic-built approaches.
Jurors for the GRULKE PRIZE include music critics, industry professionals, and SXSW staff, many of whom knew and worked with BRENT over the years.