Westwood One Ups Mark Wildman To EVP/Strategic Partnerships

Wildman

WESTWOOD ONE has promoted MARK WILDMAN to EVP/Strategic Partnerships, in which he will lead the company’s new business development initiatives for both the network and spot sales. WILDMAN will be working with brand partners on strategic marketing solutions that leverage the company’s portfolio of multimedia assets including content, digital audio insights, and experiential opportunities. He is based in NEW YORK, reporting directly to WESTWOOD ONE Pres./Sales STEVE SHAW.

“In just a few short months, MARK has proven his commitment and his value as a motivating sales leader and creative problem solver," SHAW said. "He brings a unique vision, skill set, and a tremendous depth of experience to our senior agency and client partners. I’m excited to have him spearhead our strategic alliances.” Added WILDMAN, "I appreciate the confidence that STEVE has in my abilities. I look forward to continue scaling our insight-driven solutions and our impact with clients with our industry-leading sports, music, and news programming and our best-in-class consumer experiences. WESTWOOD ONE is an iconic, innovative company with a client-first approach. We are driving demand for brands by putting their consumer narratives at the center of pop culture conversations.”

WILDMAN joined WESTWOOD ONE in OCTOBER 2016 from WILLIAM MORRIS, where he was responsible for selling media, sponsorship, and content programs to clients by leveraging WME/IMG’s entertainment, sports, and music event platforms and talent resources. He’s worked closely with a number of high-profile brands, including ABINBEV, HEINEKEN, FORD, CADILLAC, SAMSUNG, GATORADE and PEPSI.

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