New DMR/Texas A&M 'Download On Podcasting' Report Offers Pro Advice To Podcast Newcomers
March 29, 2017 at 10:34 AM (PT)
The DOWNLOAD ON PODCASTING, a project of DMR/INTERACTIVE and TEXAS A&M UNIVERSITY, has released another report on podcasting, this one offering insights on how to launch a podcast. "EMULATE THEN INNOVATE: LESSONS FROM THE PROS" features information gathered from interviews with people like LIBSYN's ROB WALCH, PODCASTONE's RICH BOERNER, and PAUL RIISMANDEL at MIDROLL MEDIA. The full report, timed to coincide with the end of the #TRYPOD podcast marketing campaign, is available now with two previous releases at downloadonpodcasting.com/insights.
The report includes information on the podcast industry's growth (WALCH noting that "Podcasting has steadily grown from 1.6 billion downloads to 1.9 billion to 2.6 to 3.3 [billion] last year"), how many downloads per episode are needed to demonstrate a show's economic viability to national podcast networks (BOERNER setting the bar at a track record of at least 30,000 downloads per episode), and practical advice from RIISMANDEL on creating a pilot to test the format and make adjustments.
TEXAS A&M researcher ROB UPCHURCH said, “While anyone with a microphone, a computer and an opinion can create a podcast, the planning and strategy involved consistently proves to be a far greater predictor of ongoing success.”
DMR/INTERACTIVE President/COO ANDREW CURRAN added, “Although the barriers to entry are low, podcasting isn’t the wild west anymore. While the possibility for someone to randomly create a viral hit exists, that’s not a predictable or sustainable business model.“