Southern California Broadcasters Association Releases Q2 2017 Guidance Report

Report

The SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has released its Quarterly Market Guidance Report for the second quarter of 2017.  The report covers market conditions, listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for second quarter advertising strategies.
 
“The SCBA Quarterly Market Guidance Report for Q2 2017 is our most extensive report to date on the dynamic SOUTHERN CALIFORNIA region,” said SCBA President THOM CALLAHAN. “The report is researched and written as an informative guide for advertisers wanting factual information that will be useful in building their brands and their business in SOUTHERN CALIFORNIA.”
 
“This SCBA Q2 report highlights impressive consumer demand for AM/FM Radio content with weekly Cume and Average Time Exposed growing for Southern California Radio,” added CALAHAN. “With our leading ad categories projected to increase, an explosive regional economy, solid job growth, and our enhanced competitive position with other media, SOUTHERN CALIFORNIA Radio is well positioned for a solid Q2 and 2017”.

Among the items in the report are 2020 population projections for key counties, job growth and GDP increase projections, and radio industry growth trends over the last four years.  The report also looks at key ad segments, most of which are looking at increases in first quarter.
 
Find the report here.

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