Arbitron Study: St. Louis, Detroit Listeners Followed Series Closely (No, Really?)

ARBITRON has released the results of a custom sports study that uncovered the not-terribly-shocking news that a lot of adult radio listeners in ST. LOUIS and DETROIT followed the WORLD SERIES. The study says three in 10 ST. LOUIS adults listened to all or part of the WORLD SERIES on the radio, with 46% of them agreeing that they feel more favorably toward an advertiser who sponsors the ST. LOUIS CARDINALS than an advertiser who does not, and 29% saying they'd be more likely to buy something from a CARDINALS sponsor. Seven in 10 ST. LOUISIANS (78% of men, 62% of women) say they followed the SERIES "very closely."

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