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NAB Finalizes Sessions, Speakers For Las Vegas, April 24th-26th
April 11, 2017 at 1:31 PM (PT)
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The sessions and speakers for the NAB SHOW in LAS VEGAS, APRIL 24th-26th have been finalized. Below is a list of confirmed speakers:
MONDAY, APRIL 24th
Digital Strategies Exchange for Radio - (11a – 3p PT)
Making Money With Digital M.E.T. Talk (11:27a-11:45a, N257)
There remains much attention and discussion about digital sales as part of radio’s integrated marketing approach. Hear from street-level experts as they share their strategies for making money with digital and enhancing clients’ results.Speaker: TINA SORENSEN, General Sales Manager, KIRO (RADIO 97.3 FM/AM 770 KTTH , BONNEVILLE INTERNATIONAL
TUESDAY, APRIL 27th
Technology’s Impact on Radio’s Role, Reach & Revenue (10:15a – 11:15a PT, N253)As technology continues to evolve at a mind-blowing pace, it’s challenging to understand the effect on radio in today’s media landscape. In this panel, RAB President/CEO ERICA FARBER talks with industry leaders and gains their perspective on advancing technology’s effect on radio’s role, reach and revenue.
Panelists:
• VINCENT BENEDETTO, Founder/President/CEO, BOLD GOLD MEDIA GROUP
• CAROLINE BEASLEY, Interim CEO/CFO, BEASLEY BROADCAST GROUP
• BILL HENDRICH, EVP Radio, COX MEDIA GROUP
• TIM MURPHY, VP Digital Strategy & Enterprise Platforms, ENTERCOM COMMUNICATIONSSmall & Medium Radio Markets Idea Exchange (2:30p-4:30p PT, N257)
This panel of dynamic small and medium-market radio broadcasters share proven sales and promotion ideas you can take back to your station and implement immediately. This 45-minute panel presentation is followed by an open round-table exchange, allowing you to explore additional money-making ideas with your colleagues.Panelists:
• JUSTINE ROLLER, Integrated & Events Sales Manager, ENTERCOM
• BRITTNEY QUARLES, LSM, RADIO ONE
• TRACIE WILLIAMS, Integrated Media and Marketing Specialist, BEASLEY BROADCAST GROUP
• PETER TANZ, SVP, MIDWEST COMMUNICATIONS INC.WEDNESDAY, APRIL 26th
Podcast Spotlight - (10:30a – 2p PT)
Roadmap to Revenue: Multiple Ways Radio Can Monetize a Podcast M.E.T. Talk (12:55p-1:10p PT, N253)Podcasting presents radio stations with another exciting outlet for generating digital revenue. Find out what metrics make podcasting appealing to advertisers, and which categories of local business you should be prospecting and pitching.
Speakers:
• TOM BARNARD, Host, "The TOM BARNARD Show"
• SCOTT JAMESON, VP/PD/Podcast Advisor, CUMULUS MEDIAFor more information, click here.

