AIRE Radio Networks Inks Dr. Cesar Lozano To Renewal

Lozano

Dr. CESAR LOZANO has inked a renewal contract with SPANISH BROADCASTING SYSTEM's AIRE RADIO NETWORKS.  LOZANO's hour-long show, POR EL PLACER DE VIVIR, which mixes motivational talk with music, airs weekdays on 60 stations in 40 markets covering 76% of the U.S. Hispanic DMA.

"I am extremely proud of Dr. CESAR LOZANO's accomplishments especially with the success of POR EL PLACER DE VIVIR," said AIRE EVP ELISA TORRES. "Our continued partnership is a testament of our commitment to work together to deliver quality radio programming, empowering and engaging the Hispanic community in the U.S. as well as providing our clients the unique opportunity to align their brand with one of the most powerful Hispanic influencers.

"POR EL PLACER DE VIVIR was created with the intention of helping people find happiness in all areas of their life. I am extremely humbled by the success of the program as well as the opportunity to engage with a broader audience through radio, said LOZANO, "I would like to thank AIRE RADIO NETWORKS for having confidence in my vision. Together, we have made a positive impact in the lives of many people and I am certain that we will continue to grow the program for years to come."

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