Jim Pattison Broadcast Group Launches SoCast Platform

Partners With JPBG

SOCAST has partnered with the JIM PATTISON BROADCAST GROUP, "to simplify and centralize digital operations for all 43 of its radio stations." The deal comes as SOCAST continues to expand its services to radio brands across NORTH AMERICA, "making digital easy for radio broadcast brands through the unified management of web, mobile apps, social content and player all in one dashboard," explains the company in a statement.

 “Our company has experienced tremendous growth through acquisition over the years, with that growth came a number of different systems to manage our website platforms. We’re excited about the opportunity to unify the entire organization under the SOCAST CMS solution to provide a better experience for our listeners, improve workflow for our Wildly Talented Team members, while still giving our stations the opportunity to customize their online presence to suit the individual needs of the operation and the market,” said JPBG Pres. ROD SCHWEEN.

“We are thrilled to have the JIM PATTISON BROADCAST GROUP as a member of our fast-growing family of SOCAST partners. SOCAST’s CMS solution will allow PATTISON to easily distribute their premium programming and content to listeners and measure audience engagement, while creating new digital advertising opportunities for local and national companies,” added SOCAST CEO ELLIOTT HURST.

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