Big Machine Label Group and Bell Media Annouce 'The Launch.'
April 20, 2017 at 9:44 AM (PT)
BIG MACHINE LABEL GROUP Pres. SCOTT BORCHETTA, in conjunction with BELL MEDIA, has announced "The Launch," a new six-part international music television series that delivers a behind-the-scenes look at what it takes to make a hit song. Featuring a group of unsigned musicians who are mentored in the creation of a new original song by a panel of internationally renowned hit makers, including BORCHETTA, "The Launch" is set to begin production in TORONTO this SUMMER.
"BELL MEDIA is renowned for creating content that resonates with viewers, so who better to partner with on this international project and to keep viewers engaged," said BORCHETTA. "From DRAKE, to JUSTIN BIEBER, THE WEEKND and SHAWN MENDES, CANADA is known for its world class talent, and I can't wait to discover the world's next superstar." Casting is now underway. More information here.