Deena Hollander Launches 'Scorecard'

Rolls Out 'Scorecard'

Former EDISON RESEARCH VP DEENA HOLLANDER is back in the music research business with the launch of SCORECARD. SCORECARD is the first product by HOLLANDER’s new company, ADVANTAGE MUSIC RESEARCH. SCORECARD, "offers the radio industry a great music test at a fair price," said HOLLANDER.

“After working in the industry for almost twenty years, I noticed that radio programmers were continuously left frustrated when it came to music testing and getting a high quality test at a price that works within their budget.” added HOLLANDER. “I wanted to give radio stations what they really need while also improving upon the research methods currently used by the industry.”

SCORECARD, "is an online music test that uses the highest quality controls for recruiting respondents," continued HOLLANDER. "With randomized hooks and proven techniques like speed controls and 'dummy hooks,' ADVANTAGE clients can avoid professional test-takers and scam artists in their music testing. SCORECARD respondents also enjoy the ability to take the test from any location, on any platform, at a pace that works best for them."

SCORECARD is delivered to clients through CORNERSTONE RESEARCH’s Analyst software and uses the highest quality hooks from HOOKS UNLIMITED.

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