Jacobs Media Techsurvey13 Data Nugget -- Podcasting! Which Devices Rule?

Fred Jacobs Has Radio's New Roadmap

JACOBS MEDIA's TECHSURVEY13 -- which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2017 at noon on THURSDAY, MAY 4th – consists of more than 51,000 respondents representing well more than 300 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team –- with partners NUVOODOO -– have been busily compiling the data and searching for new insights.

Here's a sneak peek at one of the key data points from the study:

On Which Devices Do Consumers Most Listen To Podcasts?

Podcasting continues to grow, and broadcasters are learning more about consumers and how they use on-demand audio programming.  In TECHSURVEY13, the JACOBS team utilized an expanded series of questions about podcasting, including their most-preferred devices.

In TECHSURVEY13 for podcasting consumption, it's all about the smartphone.  More than half (51%) say their preferred podcast device is their mobile phones, followed by a desktop/laptop computer (30%). 

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY13 at WWRS 2017, commented, "It is easy and convenient for podcasting fans to listen on their phones, especially Apple devices and their simple Podcasts app.  This is a new question this year as we work with radio to better understand the podcasting phenomenon." 

JACOBS concluded, "There is a great deal of info about podcasting in TECHSURVEY13, including the types of on-demand programming preferred by format.  We look forward to presenting the top-line findings at the WORLDWIDE RADIO SUMMIT 2017 in HOLLYWOOD this week, with TECHSURVEY13 results on Thursday, MAY 4th at noon. Hope to see you there."

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