Varick Media Uses Triton Digital's a2x For Audio Advertising In Canada

Varick Media: Partnering With Triton Digital

VARICK MEDIA has expanded its partnership with TRITON DIGITAL to utilize A2X, its programmatic online audio marketplace, in CANADA.  

A2X enables advertisers and agencies throughout CANADA to buy digital audio advertising programmatically in real time, and scale their campaigns across any number of CANADIAN and international publishers through a single marketplace, which includes a multitude of top-tier internet audio publishers. 

With the ability to target consumers by age, gender, geography, cookie, mobile ad ID and device, brands can leverage programmatic audio advertising to reach their desired audience in a targeted, efficient way within a mobile-first, brand safe environment.  In addition, VARICK’s centralized reporting will assist brands in continuously optimizing their message and creative to increase returns. 

VARICK Country Manager, CANADA, GABE DUNLOP commented, “Consumers are dynamic, which means media plans should be as well,. TRITON’s A2X allows us to fully leverage this opportunity by providing our advertisers with a single, intuitive marketplace whereby digital audio can be bought programmatically alongside mobile, video, social, native and display.  We look forward to leveraging A2X in CANADA to further the success of our advertisers, and to grow the programmatic advertising industry as a whole.” 

Added TRITON DIGITAL Managing Director/Market Development And Strategy BENJAMIN MASSE, “As reported by eMARKETER, mobile ad spend is estimated to reach $3 billion in CANADA this year, which will open up enormous opportunity for mobile-first advertising channels such as digital audio. We are thrilled to expand our relationship with VARICK MEDIA, and remain committed to adding premium, global audience to the marketplace to advance the growth of this burgeoning industry.” 

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