2017 Radio Mercury Award Finalists Announced, T-Mobile Named Radio Marketer Of The Year

2017 Radio Mercury Awards

BBDO NY, DeVITO/VERDI, and iHEARTMEDIA Creative Services lead the way as Finalist Front-Runners out of a total of 117 radio spots and campaigns which made it to the finals of the 2017 RADIO MERCURY AWARDS, which honors outstanding radio created by advertising agencies, production companies, radio stations, and students. The RADIO MARKETER OF THE YEAR will be awarded to T-MOBILE at the THURSDAY, JUNE 1st awards event in NEW YORK.

The 2017 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national and regional advertisers from the automotive, consumer packaged goods, entertainment, financial services, insurance, travel & tourism, telecommunications, and quick-serve restaurant categories. Entries were judged on their creativity, originality, and effective communication of a brand’s message.

HIGHDIVE ADVERTISING Founder/Creative Director MARK GROSS, the chief judge for the 2017 RADIO MERCURY AWARDS, commented, “We’ve said all year ‘Anything is Possible’ on the radio, and that writers can create limitless opportunities with the right story. The spots and campaigns moving on to the next round tell their stories with intriguing and nuanced executions.”

Noted RADIO ADVERTISING BUREAU President/CEO ERICA FARBER, “This list of 117 agencies, production companies, radio stations and universities, have reached an exceptionally high level of creative excellence,. No matter the advertiser or market size, the ability to build brand awareness and drive ROI is truly unique to radio. All of these finalists creatively succeed on delivering that promise.”  

To see and listen to a complete list of this year's finalists, go here. 

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