Pandora, Twitter Launch Custom Music Emoji Program

Pandora Gets Emoji With Twitter

PANDORA is teaming up with TWITTER for a custom music emoji program as part of its "Sounds Like You" brand campaign.

Any TWITTER user that tweets “@pandoramusic + #soundslike + any emoji” will get an automated response from @pandoramusic with copy and a station/mixtape that particular emoji “sounds like.” For example, if someone tweets “@pandoramusic what does :bee emoji: #soundlike?” … we would tweet back, "@user #SoundsLike @Beyonce, of course! Try another emoji for more music."

That response would include a deep-link to BEYONCE’s station on PANDORA. As there are ~1,300 emojis, results are a mash-up of genre stations, artist stations, random mixtapes, official “Sounds Like” mixtapes, etc. 

Here are some exmaples

1.      Goat - DRAKE
·         @handletoreplyto who is GOAT? #SoundsLike our most-played artist DRAKE!

2.      Fire - New Hip Hop
·         @handletoreplyto #SoundsLike new fire tracks lined up just for you :fire:fire:fire:

3.      Flushed face - One Hit Wonder Party
·         @handletoreplyto embarrassed? #SoundsLike someone’s been listening to guilty pleasures…

4.      Snail - Slow Jams
·         @handletoreplyto ... :snail:... #SoundsLike... our... Slow... Jams... station...

5.      High voltage sign - DAVID BOWIE
·         @handletoreplyto Ziggy, is that you? :zap: #SoundsLike David Bowie, of course!

« see more Net News