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Ben & Jerry's Celebrate Bob Marley With One Love Flavor, Proceeds To Jamaican Charity
May 12, 2017 at 12:33 PM (PT)
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BEN & JERRY'S ICE CREAM has created a ONE LOVE flavor to honor the legacy of BOB MARLEY. The flavor concoction that came to fruition in partnership with the MARLEY family pays homage to the legendary performer and his "vision for a better world."
A portion of the proceeds from each ONE LOVE pint sold will benefit JAMAICA's ONE LOVE YOUTH CAMP, a program run by the BOB MARLEY FOUNDATION and PARTNERS FOR YOUTH EMPOWERMENT. After the flavor enjoyed tremendous success in the U.K. last year, ONE LOVE is now available in the U.S. The flavor is a mix of banana ice cream, caramel and cookie swirls, and chocolate peace signs.
The MARLEY-inspired flavor and partnership will be celebrated MAY 22nd when ZIGGY MARLEY will host performances by AARON NIGEL SMITH and others at an invitation-only party at the ROXY THEATRE on the SUNSET STRIP in LOS ANGELES. The kickoff will be followed immediately by the first official listening party of BOB MARLEY's reimagined "Exodus 40" album – produced by ZIGGY and reissued for its 40th anniversary.
"The ONE LOVE YOUTH CAMP positively affects youth in JAMAICA, providing social and interpersonal tools they can use throughout life," ZIGGY said. "The youth are our future and we are thankful for our partnership with PARTNERS FOR YOUTH EMPOWERMENT and BEN & JERRY'S."
"BOB MARLEY stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality," BEN & JERRY'S Co-Founder JERRY GREENFIELD said. "BEN & JERRY'S has long strived to champion love and social justice, and by partnering with the MARLEY family we're happy to play a small role in supporting his vision for a sweeter world."
For more information about ONE LOVE YOUTH CAMP and the ONE LOVE ice cream flavor, check out www.Benjerry.com/onelove.

